Bonfire Communications to Co-Present with Genentech and Banana Republic at the Conference Board's Employee Engagement and Retention Conference in

San Francisco (PRWEB) June 20, 2007 -- Bonfire Communications announced today that it will participate in the Conference Board's Employee Engagement and Retention Conference in New York City. Thought leaders from Bonfire will co-present two case studies with clients from Genentech and Gap Inc.

Gordon Rudow, Bonfire's co-founder and chief executive, will present Creating gLife: Genentech's Internal Brand Strategy with David Arrington, associate director of corporate relations at biotech giant Genentech. Jonathan Willard, campaign director at Bonfire, will present Case Study: How to Strategically Link Career Development into Your Company's Overarching Engagement Picture with Ben Putterman, director of learning and development at Banana Republic.

Both presentations will be held at The Westin New York at Times Square on Thursday, June 21. They are open to individuals who register for the conference.

In the gLife session, scheduled for 2:00 PM Eastern time, Rudow and Arrington will tell the story of how Bonfire partnered with Genentech to create an award-winning internal brand that "makes life work" for employees at Genentech. The presentation will explore the inner workings of Genentech's culture and how it influenced the creation of an outrageously successful total rewards program.

The Banana Republic case study takes the stage at 3:15 PM Eastern time. Willard and Putterman will review the challenges and solutions Bonfire and Banana Republic encountered while creating a career development framework to encourage Banana Republic employees to "Fashion a Future" with the retailer. The interactive session will highlight a variety of unique deliverables that were designed to spark engagement and action from the visually oriented employees of Banana Republic.

About Bonfire Communications:
Bonfire Communications is an award-winning agency and thought leader in employee engagement and strategy implementation. Our multidisciplinary approach to communications integrates the arts of strategy and change with award-winning design and media development. With a proven methodology, we engage employees, members and other stakeholder audiences to achieve buy-in and drive momentum toward organizational goals. For more information, visit Bonfire's website at http://www.bonfirecommunications.com.

About Gap Inc.:
Gap Inc. is a leading international specialty retailer offering clothing, accessories and personal care products for men, women, children and babies under the Gap, Banana Republic, Old Navy, Forth & Towne and Piperlime brand names. Gap brand includes Gap, GapKids, babyGap, GapMaternity and gapbody. The company also operates Gap Outlet and Banana Republic Factory Store. For more information, visit Gap Inc.'s website at http://www.gapinc.com.

About Genentech Inc.:
Considered the founder of the biotechnology industry, Genentech has been delivering on the promise of biotechnology for more than 30 years, using human genetic information to discover, develop, commercialize and manufacture biotherapeutics that address significant unmet medical needs. Today, Genentech is among the world's leading biotech companies, with multiple products on the market for serious or life-threatening medical conditions and over 50 projects in the pipeline. The company is the leading provider of anti-tumor therapeutics in the United States. With its strength in all areas of the drug development process -- from research and development to manufacturing and commercialization -- Genentech continues to transform innovative science into breakthrough therapies for patients. For more information about the company, visit their website http://www.gene.com.

To register for the event or learn more, visit the Conference Board's website http://www.conference-board.org/conferences/conference.cfm?id=1320.

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